Growth Marketing Specialist

Full-time | Remote - United States | Reports to VP of Marketing | Travel: 10%, domestic U.S.

About LIV

LIV is a leading innovator in fire safety and compliance software solutions. Our flagship Inspection, Testing, and Maintenance (ITM) platform empowers fire departments, businesses, and third-party inspectors across the United States to streamline fire safety compliance. By offering real-time tracking, automation, and collaborative tools, LIV simplifies risk assessments, inspection reporting, and regulatory compliance management. Our mission is to enhance safety, reduce fire-related risks, and provide a seamless, technology-driven approach to protecting lives and properties. With a commitment to excellence, LIV is focused on transforming how cities and towns nationwide manage fire safety standards.

To learn more about LIV, visit www.livsafe.com

About the Role

The Growth Marketing Specialist supports inbound and demand-generation programs across channels, partnering closely with the VP of Marketing, sales team, and internal stakeholders. This role is designed for someone with foundational exposure to HubSpot and B2B marketing who’s ready to build real experience through structured training, hands-on execution, and mentorship. You’ll earn HubSpot certifications, help run integrated campaigns, and play a key part in bringing marketing initiatives to life.

Key Responsibilities

• Assist with inbound marketing programs that drive qualified leads and pipeline growth.
• Build and optimize email marketing workflows, nurture sequences, and segmented campaigns in HubSpot.
• Support content marketing efforts, including blog coordination, landing pages, and basic copy needs, including supporting light design needs for basic graphics and visuals.
• Help manage social media calendars, publishing, engagement, and measurement.
• Execute campaign tasks across channels and share progress updates via Slack and internal communication channels.
• Track campaign and channel performance to guide ongoing optimization.
• Collaborate closely with sales to ideate and develop campaign concepts and lead generation programs.
• Maintain accurate marketing data and manage contact lists in HubSpot.
• Contribute to event support, campaign asset needs, and follow-up workflows.
• Participate in internal marketing initiatives to improve employee engagement and company-wide visibility into marketing efforts.
• Stay current on the industry, our product capabilities, competitive landscape, and target audiences.
• Support special projects and cross-functional collaboration as needed.
• Learn and use modern GTM tools, including HubSpot, Salesforce, ChatGPT, LinkedIn, Facebook, Figma, and project management platforms.

Ideal Candidate Qualifications

Required

• 0–2 years of marketing experience (internships included).
• Basic familiarity with HubSpot or similar marketing automation tools, including comfort updating web content in a CMS.
• Understanding of inbound marketing principles and interest in applying AI tools to work efficiently.
• Strong communication skills, both written and verbal.
• Highly organized and detail-oriented, with the ability to manage multiple priorities.
• Motivated, proactive, and eager to learn in a fast-moving environment.
• Collaborative mindset and willingness to work cross-functionally.
• Interest in developing or applying basic design skills for simple graphics and marketing assets.

Nice to Have

• Experience with email marketing, social media management, or content creation.
• Exposure to analytics or reporting tools.
• Early experience using AI to support marketing tasks.
• Interest in building a career in B2B SaaS or demand generation.

Why Join LIV

• Be part of a mission-driven company transforming public safety and fire compliance nationwide.
• High-visibility role with meaningful cross-functional collaboration.
• Supportive, team-oriented culture where your ideas matter.
• Opportunity for rapid skill development across events, marketing, GTM operations, and customer engagement.

Compensation & Benefits

• Full-time remote position with flexible work arrangements.
• Competitive compensation and benefits package.
• Professional growth and development opportunities.
• Opportunity to make a measurable impact in protecting communities and improving public safety nationwide.

Inclusive Hiring Note

Not sure if you meet every qualification? We encourage you to apply anyway. At LIV, we value potential, passion, and a willingness to learn.